Research

Uno de los objetivos principales de un investigador es dar a conocer su trabajo mediante la publicación en revistas indexadas en el sector en el que investiga. En esta página encontrará en orden cronológico (descendente) y en detalle, mis principales publicaciones en [revistas académicas].

Mi perfil y producción en:
– Google scholar – mis citas – ORCID (public profile) – Perfil en Dialnet – ResearchGate – RepositoriUIB – Repositorio UMA (RIUMA) – Repositorio UGR (DIGIBUG) – SSRN – Exaly

Published papers

Artículos publicados – Published papers
A15 – Aguiló-Lemoine, A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability,12(19), 8173 – Type: article (JCR 2020 – Q2 – 60/125, FI: 3.251) – DOI: https://doi.org/10.3390/su12198173 – Google Scholar
A14 – Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36. – Type: article (JCR 2020 – Q1 -14/58, Tourism, Leisure and Hospitality Management, FI: 6.586) – DOI: https://doi.org/10.1016/j.tmp.2020.100750 – Google Scholar – Download OA
A13 – Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2020). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism. 21(2), 120-140. – Type: article (SJR – Q3 – Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.1080/15313220.2020.182801 – Google Scholar
A12 – Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptance. Tourism Analysis, 10(2-3), pp. 335-344 – Type: article (SJR – Q2 – IF:1.12, Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.3727/108354220X15758301241837 – Google Scholar
A11 – Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in higher education, 1-31 – Type: article (JCR 2019– SSCI – Q1 – IF:2.271; SJR – Education – Q1 – IF:0.923) – DOI: https://doi.org/10.1007/s12528-019-09206-1 – Google Scholar
A10 – Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2019). Tourism students’ attitudes toward statistics, Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 202- 210. – Type: article (JCR – SSCI – Q2 – IF: 1.97) – DOI: https://doi.org/10.1016/j.jhlste.2019.03.002 – Google Scholar
A9 – Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Hikers as cultural tourists: differences between hard and soft behaviours. Anatolia, 29(2), 267-277. Type: article (SJR – Q2) DOI: https://doi.org/10.1080/13032917.2017.1414452 Google Scholar
A8 –Alonso Dos Santos, M., Rejón Guardia, F. & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems . 118(6), 1287-1302. Type: article (JCR – Q1 – IF:2.343) DOI: https://doi.org/10.1108/IMDS-08-2017-0349 Google Scholar
A7 –Alonso-Dos-Santos, M., Rejón-Guardia, F., Campos, C. P., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research . 83, 273-279. Type: article (JCR – Marketing – Q1 – IF:5.35) DOI: https://doi.org/10.1016/j.jbusres.2017.12.053 Google Scholar
A6 – Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics , 24 (2), 204 – 217. Type: article (JCR- Tourism, Leisure and Hospitality Management (Q2)– IF: 1.47) DOI: https://doi.org/10.1177/1354816617749349 Google Scholar Full Text – Open Access (pdf) (epub)
A5 – Rejón-Guardia, F., & Luna-Nevarez, C (2017). «Showrooming» in consumer electronics retailing: An empirical study. Journal of Internet Commerce , 16(2), 174 – 271. Type: article (SJR – Q2) DOI: doi:10.1080/15332861.2017.1305812 Google Scholar
A4 –Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the Green Buying Behavior of Younger Millennials from India and the United States: A Structural Equation Modeling Approach. Journal of International Consumer Marketing , 28(1), pg. 54-72. Type: article (SJR – Management of Technology and Innovation – Q2, IF: 1.86) DOI: http:10.1080/08961530.2015.1056328 Google Scholar
A3 –Alonso Dos Santos, M., Calabuig Moreno, Ferran, Rejón-Guardia, F. & Pérez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology & Marketing . 33, 1091-1097. Type: article (JCR – Q2 – IF: 2.634) DOI: https://doi.org/10.1002/mar.20943 Google Scholar
A2 –Martínez-López, F.J., Esteban-Millat, I., Argila, A. & Rejón-Guardia, F. (2015). Consumers’ psychological outcomes linked to the use of an online store’s recommendation system. Internet Research , 25(4), 562-588. Type: article (JCR – Communication (Q1) – ISI – D1 – IF: 4.58) DOI: http://doi.org/10.1108/IntR-01-2014-0033 Google Scholar
A1 – Liébana-Cabanillas, F.J., Muñoz-Leiva, F., & Rejón-Guardia, F. (2013). The determinants of satisfaction with e-banking Industrial Management & Data Systems , 113(5), 750-767. Type: article (JCR – ISI – Q2 – IF: 2.343) DOI: https://doi.org/10.1108/02635571311324188 Goolge Scholar

Book Chapters

Capítulos de libros – Book Chapters
CL24 – Rejón-Guardia, F., Vich-I-Martorell, G.A. & Garau-Vadell, J.B. (2022). Validación de un modelo predictivo de aceptación de chatbots en educación superior. En International Handbook of Innovation and Assement of the Quality of Higher Education and Research. Ed. Thomson Reuteurs. Type: book chapter (SPI 3/104 – ICEE 911.000) DOI: doi.org/
CL23 – Perea Ruíz, V. M., Anaya Sánchez, R., Rejón-Guardia, F., & Aguilar Illescas, R. (2021). Estudio de la confianza en Airbnb y sus efectos sobre el apego y la posesión psicológica: El caso español. En Innovación y estrategias en el comercio y en servicios en general: De lo físico a lo digital (pp. 283-302). Cátedra Fundación Ramón Areces de Distribución Comercial. https://www.catedrafundacionarecesdcuniovi.es/ (SPI Q4 – posición 97/104 – ICEE 8000). Type: Book Chapter (SPI Q4) – Download OA
CL22 – Rejón-Guardia, F. (2021). Recuperar el control de nuestro tiempo para reducir el stress. En A. Fernández-Coca (Ed.), Selfie. Autoretratos de experiencias docentes universitarias (pp. 88-95). Edicions UIB. – Type: Book Chapter (SPI 271) – https://edicions.uib.cat
CL21 –Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism – Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. 45-66). Springer International Publishing. Gewerbestrasse, Cham, Switzerland. – Type: Book Chapter (SPI 4/96 – ICEE 670.000) – DOI: 10.1007/978-3-030-57288-4 – Download OA
CL20 – Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global. Type: book chapter (SPI 36/96 – ICEE 79.000) DOI: 10.4018/978-1-7998-2224-0.ch012 Google Scholar
CL19 – Rejón-Guardia, F. (2019): «Travelbots – los chatbots aplicados a la industria turística» en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408. Type: book chapter (SPI 5/104 ICEE 856.000). Enlace: https://bit.ly/38PADtt Indice
CL18 – Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino.En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters). Type: book chapter (SPI 3/104 – ICEE 911.000) DOI: doi.org/10.32029/2605-4655.00.01.2019 Indice
CL17 –Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_2 Google Scholar
CL16 –Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_3 Google Scholar – Google books
CL15 – Rejón-Guardia, F. (2018): «MACHINE LEARNING (APRENDIZAJE AUTOMÁTICO)» en Alén, E. y Calero, F. [Dir.], Balance de la Actividad Turística Española en 2017 (Edición 2018), Parte 5, Cap. 2, pp. 377-382. Ed. Síntesis, Madrid. ISBN 978-84-9171-270-1. Type: Boock Chapter (SPI 5/104 ICEE 856.000)
CL14 – Rejón-Guardia F., García-Sastre M.A., Alemany-Hormaeche M. (2018) The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak M., Kozak N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: book chapter (SPI 4/96 – ICEE 670.000). DOI: https://doi.org/10.1007/978-3-319-78553-0_12 Google Scholar
CL13 – Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior. Anuari de l’envelliment (Anuario de envejecimiento 2017) . Illes Balears 2017. Edita la Universidad de las Islas Baleares. Pag. 151 – 172 Type: Boock Chapter (SPI 101/104 – ICEE 4.000) Full – Text Access
CL12 – Rejón-Guardia, F. & Martínez-López, F.J. (2016). A review of Classics and new Internet and Social networks advertising formats. In Digital Advertising co-edited by Drs. Shelly Rodgers and Esther Thorson. Editorial Routledge, Taylor & Francis Group Type: Boock Chapter (SPI 3/96 – ICEE 1.153.000) DOI: https://doi.org/10.4324/9781315623252 Indice Google Scholar
CL11 –Martínez-López, F. J., Esteban-Millat, I., Argila, A. M., & Rejón-Guardia, F. (2016). Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 69-70). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL10 –Esteban-Millat, I., Martínez-López, F. J., Gázquez-Abad, J. C., Rejón-Guardia, F., Messeger-Artola, A., & Rodríguez-Ardura, I. (2016). Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 81-82). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL9 – Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I., & Gázquez-Abad, J. C. (2016). Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 133-134). Springer International Publishing. Type: Book Chapter(SPI 4/96 – ICEE 670.000)
CL8 –Gázquez-Abad, J. C., Martínez-López, F. J., Esteban-Millat, I., Mondéjar-Jiménez, J. A., & Rejón-Guardia, F. (2016). How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 115-116). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL7 –Martinez-Lopez, F.J., Esteban-Millat, I., Argila, A.M & Rejón-Guardia, F.(2015). Main Psychological Sequence of Responses Linked to the consumer´s Use of an e-Vendor´s Recommender. In M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Chapter nº21, Springer, DOI 10.1007/978-3-319-11815-4_21. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL6 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks. In Handbook of Strategic e-Business Management (pp. 523–564). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_22 [ Sample – Muestra ]
CL5 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors. In Handbook of Strategic e-Business Management (pp. 565–586). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL4 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer. In Handbook of Strategic e-Business Management (pp. 821–839). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL3 –Liébana-Cabanillas, F. J., Martínez-Fiestas, M., & Rejón-Guardia, F.(2013). Educational Applications of Clickers in University Teaching. In D. Griol Barres, Z. Callejas Carrión, & R. Delgado (Eds.) Technologies for Inclusive Education: Beyond Traditional Integration Approaches (pp. 285-304). Hershey, PA: Information Science Reference. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: doi:10.4018/978-1-4666-2530-3.ch014 [ Descarga muestra – Sample – Download ]
CL2 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). E-wom en redes sociales: antecedentes y consecuencias. En Estrategias de distribución y comportamiento de compra multicanal. Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de Marketing (p. 436). Cátedra fundación Ramón Areces de distribución. Type: Book Chapter (SPI 97/104 – ICEE 8000) [ Descarga – Download ]
CL1 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2012). I mproving the Effectiveness of Advertising in Internet Social Networking. In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (Vol. 2, pp. 756–785). Cruz-Cunha, M. M., Goncalves, P., Lopes, N., Goran. Type: Book Chapter (SPI 36/96 – ICEE 79000) DOI: 10.4018/978-1-61350-168-9.ch040 [ Descarga muestra – Sample – Download ]

Books

Libros | Books (Education & Marketing)
L1 – Liébana Cabanillas, F. J., Martínez Fiestas, M., Rejón-Guardia, F., & Armstrong, G. (Eds.). (2013). Introducción al marketing: selección de capítulos de Introducción al Marketing, 3a ed. de Gary Armstrong, et al (2a ed.). Madrid: Pearson Educación
L2 –Rejón-Guardia, F. (2012). Guía Didáctica – Marketing para los medios de comunicación 2012-2013. Copicentro S.L. (España). p.1-41. ISBN: 978-84-15814-14-6, http://mmcougr.wordpress.com
L3 –Rejón-Guardia, F. (2013). Guía Didáctica – Marketing para los medios de comunicación 2013-2014. Copicentro S.L. (España). p.1-43. ISBN: 978-84-15814-60-3
L4 –Rejón-Guardia, F. (2014). Guía Didáctica – Marketing para los medios de comunicación 2014-2015. Copicentro S.L. (España). p.1-48. ISBN: 978-84-16292-05-9

Other publications

Otras publicaciones (no indexadas) | Other sources (non-indexed)
OP10 – Orfila-Sintes, F., Méndez-Durón,R., Rejón-Guardia, F. & Martín-Sintes, I. (2021). Viabilitat del turisme creatiu a Menorca. Revista de Menorca 100: 173–185.
OP9 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). ** – The μbam Model.** The acceptance of microblogging in the learning process Journal of Technology and Science Education , 3(1) , 31 – 47. Type: article (SJR Q4) DOI: http://dx.doi.org/10.3926/jotse.65 Google Scholar Full Text – Open Access
OP8 – Rejón-Guardia, F. & Palma-Valenzuela (2017). A Model of the literature adoption in high education: an approach with the historical novel. International Research in Higher Education , Vol. 2, nº 1. p. 1-12. Type: article (open access) DOI: https://doi.org/10.5430/irhe.v2n1p67 . Google Scholar
OP7 –Liebana-Cabanillas, F., Martínez-Fiestas, M., Rejón-Guardia, F., & Muñoz-Leiva, F. (2012).Gender as a moderating element of customer satisfaction with electronic banking? An empirical study. The International Journal of Management Science and Information Technology (IJMSIT) , 5(5), 1–33 Type: article (open access) https://www.econstor.eu/handle/10419/97879 Google Scholar
OP6 –Liébana-Cabanillas, F.; Martínez-Fiestas, M. y Rejón Guardia, F. (2011). La orientación al mercado en el sector de servicios dentales. Revista odontológica granadina , 12(3), 22-23. ISSN: 1576-4966
OP5 –Rejón- Guardia, F. (2015). A generalization of advertising avoidance model on a social network. Type: Job Market Paper Full Text – Access
OP4 – Boletín empresarial : Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). Cómo mejorar la eficacia publicitaria en redes sociales: evasión o victoria . Boletín – Empresas. XXV Congreso Anual AEMARK (Barcelona) Septiembre 2013.
OP3 – Boletín empresarial: Rejón-Guardia, F. (2015). El Showrooming como aliado en el sector de la electrónica de consumo – Boletín – Empresas. XXVII Congreso Anual AEMARK (Pamplona) Julio 2015.
OP2 –Boletín Empresarial AEMARK 2016 : Rejón-Guardia, F. (2016). Mejora de la intención de uso de un producto anunciado en redes sociales. XXVIII Congreso anual AEMARK, (León), Julio 2016.
OP1 – Cuadros-Solas, P.J. y Rejón-Guardia, F. (2015). Proyecto de Plan de Acción Tutorial (PAT) – 6ª Edición del Curso de Tutoría y Orientación en la Educación Superior – Facultad de Ciencias Económicas y Empresariales – Universidad de Granada. [ Descarga – Donwload ]