Research

Uno de los objetivos principales de un investigador es dar a conocer su trabajo mediante la publicación en revistas indexadas en el sector en el que investiga. En esta página encontrará en orden cronológico (descendente) y en detalle, mis principales publicaciones en [revistas académicas].

Mi perfil y producción en:
– Google scholar – mis citas – ORCID (public profile) – Perfil en Dialnet – ResearchGate – RepositoriUIB – Repositorio UMA (RIUMA) – Repositorio UGR (DIGIBUG) – SSRN – Exaly

Published papers

Artículos publicados – Published papers
Garau-Vadell, J.B., Orfila-Sintes, F. & Rejón-Guardia, F., (in press). Residents’ willingess to become peer-to-peer tourism experience providers in mass tourism destinations. Journal of Destination Marketing & Management, 27. https://doi.org/10.1016/j.jdmm.2022.100745 Type: article (JCR 2021 – Q1 53/228 (management) – Q2 17/58 – Hospitatliy, Leisure, Sport & Tourism, FI = 7.158)
Molinillo, S., Rejón-Guardia, F., & Anaya-Sánchez, R. (2022). Exploring the antecedents of customers’ willingness to use service robots in restaurants. Service Business. https://doi.org/10.1007/s11628-022-00509-5 Type: article (JCR 2021 – Q2 – 73/124, FI= 5.236)
Aguiló-Lemoine, A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability,12(19), 8173 – Type: article (JCR 2020 – Q2 – 60/125, FI5: 3.251) – DOI: https://doi.org/10.3390/su12198173 – Google Scholar
Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36. – Type: article (JCR 2020 – Q1 -14/58, Tourism, Leisure and Hospitality Management, FI: 6.586) – DOI: https://doi.org/10.1016/j.tmp.2020.100750 – Google Scholar – Download OA
A13– Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in higher education, 1-31 – Type: article (JCR 2019– SSCI – Q1 – IF:2.271; SJR – Education – Q1 – IF:0.923) – DOI: https://doi.org/10.1007/s12528-019-09206-1 – Google Scholar
Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2019). Tourism students’ attitudes toward statistics, Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 202- 210. – Type: article (JCR – SSCI – Q2 – IF: 1.97) – DOI: https://doi.org/10.1016/j.jhlste.2019.03.002 – Google Scholar
Alonso Dos Santos, M., Rejón Guardia, F. & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems . 118(6), 1287-1302. Type: article (JCR – Q1 – IF:2.343) DOI: https://doi.org/10.1108/IMDS-08-2017-0349 Google Scholar
Alonso-Dos-Santos, M., Rejón-Guardia, F., Campos, C. P., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research . 83, 273-279. Type: article (JCR – Marketing – Q1 – IF:5.35) DOI: https://doi.org/10.1016/j.jbusres.2017.12.053 Google Scholar
Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics , 24 (2), 204 – 217. Type: article (JCR- Tourism, Leisure and Hospitality Management (Q2)– IF: 1.47) DOI: https://doi.org/10.1177/1354816617749349 Google Scholar Full Text – Open Access (pdf) (epub)
Alonso Dos Santos, M., Calabuig Moreno, Ferran, Rejón-Guardia, F. & Pérez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology & Marketing . 33, 1091-1097. Type: article (JCR – Q2 – IF: 2.634) DOI: https://doi.org/10.1002/mar.20943 Google Scholar
Martínez-López, F.J., Esteban-Millat, I., Argila, A. & Rejón-Guardia, F. (2015). Consumers’ psychological outcomes linked to the use of an online store’s recommendation system. Internet Research , 25(4), 562-588. Type: article (JCR – Communication (Q1) – ISI – D1 – IF: 4.58) DOI: http://doi.org/10.1108/IntR-01-2014-0033 Google Scholar
Liébana-Cabanillas, F.J., Muñoz-Leiva, F., & Rejón-Guardia, F. (2013). The determinants of satisfaction with e-banking Industrial Management & Data Systems , 113(5), 750-767. Type: article (JCR – ISI – Q2 – IF: 2.343) DOI: https://doi.org/10.1108/02635571311324188 Goolge Scholar
Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2020). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism. 21(2), 120-140. – Type: article (SJR – Q3 – Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.1080/15313220.2020.182801 – Google Scholar
Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptance. Tourism Analysis, 10(2-3), pp. 335-344 – Type: article (SJR – Q2 – IF:1.12, Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.3727/108354220X15758301241837 – Google Scholar
Rejón-Guardia, F., & Luna-Nevarez, C (2017). «Showrooming» in consumer electronics retailing: An empirical study. Journal of Internet Commerce , 16(2), 174 – 271. Type: article (SJR – Q2) DOI: doi:10.1080/15332861.2017.1305812 Google Scholar
Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the Green Buying Behavior of Younger Millennials from India and the United States: A Structural Equation Modeling Approach. Journal of International Consumer Marketing , 28(1), pg. 54-72. Type: article (SJR – Management of Technology and Innovation – Q2, IF: 1.86) DOI: http:10.1080/08961530.2015.1056328 Google Scholar

Book Chapters

Capítulos de libros – Book Chapters
CL25 – Rejón-Guardia, F., & Vich-i-Martorell, G.A.(2023). El valor de la cocreación para la intención de uso de chatbots: una experiencia de implementación en educación superior. Fernández-Ferrer, M. (ed.) (2023). Chatbots en educación. Tendencias actuales y desafíos futuros. Barcelona: LMI. (Colección Transmedia XXI). Descarga
CL24 – Rejón-Guardia, F., Garau-Vadell, J.B. & Vich-i-Martorell, G.A. (2022). Validación de un modelo predictivo de aceptación de chatbots en educación superior. In A. Guillén-Riquelme (Ed.), International Handbook of Innovation and Assessment of the Quality of Higher Education and Research (1st ed. Vol. 1), Thomson Reuters. https://proview.thomsonreuters.com/launchapp/title/aranz/monografias/255257606/v1/document/x105_Capitulo104.xhtml/ Type: book chapter (SPI 3/104 – ICEE 911.000) ISBN: 978-84-1390-873-1
CL23 – Perea Ruíz, V. M., Anaya Sánchez, R., Rejón-Guardia, F., & Aguilar Illescas, R. (2021). Estudio de la confianza en Airbnb y sus efectos sobre el apego y la posesión psicológica: El caso español. En Innovación y estrategias en el comercio y en servicios en general: De lo físico a lo digital (pp. 283-302). Cátedra Fundación Ramón Areces de Distribución Comercial. https://www.catedrafundacionarecesdcuniovi.es/ (SPI Q4 – posición 97/104 – ICEE 8000). Type: Book Chapter (SPI Q4) – Download OA
CL22 – Rejón-Guardia, F. (2021). Recuperar el control de nuestro tiempo para reducir el stress. En A. Fernández-Coca (Ed.), Selfie. Autoretratos de experiencias docentes universitarias (pp. 88-95). Edicions UIB. – Type: Book Chapter (SPI 271) – https://edicions.uib.cat
CL21 –Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism – Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. 45-66). Springer International Publishing. Gewerbestrasse, Cham, Switzerland. – Type: Book Chapter (SPI 4/96 – ICEE 670.000) – DOI: 10.1007/978-3-030-57288-4 – Download OA
CL20 – Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global. Type: book chapter (SPI 36/96 – ICEE 79.000) DOI: 10.4018/978-1-7998-2224-0.ch012 Google Scholar
CL19 – Rejón-Guardia, F. (2019): «Travelbots – los chatbots aplicados a la industria turística» en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408. Type: book chapter (SPI 5/104 ICEE 856.000). Enlace: https://bit.ly/38PADtt Indice
CL18 – Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino.En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters). Type: book chapter (SPI 3/104 – ICEE 911.000) DOI: doi.org/10.32029/2605-4655.00.01.2019 Indice
CL17 –Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_2 Google Scholar
CL16 –Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_3 Google Scholar – Google books
CL15 – Rejón-Guardia, F. (2018): «MACHINE LEARNING (APRENDIZAJE AUTOMÁTICO)» en Alén, E. y Calero, F. [Dir.], Balance de la Actividad Turística Española en 2017 (Edición 2018), Parte 5, Cap. 2, pp. 377-382. Ed. Síntesis, Madrid. ISBN 978-84-9171-270-1. Type: Boock Chapter (SPI 5/104 ICEE 856.000)
CL14 – Rejón-Guardia F., García-Sastre M.A., Alemany-Hormaeche M. (2018) The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak M., Kozak N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: book chapter (SPI 4/96 – ICEE 670.000). DOI: https://doi.org/10.1007/978-3-319-78553-0_12 Google Scholar
CL13 – Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior. Anuari de l’envelliment (Anuario de envejecimiento 2017) . Illes Balears 2017. Edita la Universidad de las Islas Baleares. Pag. 151 – 172 Type: Boock Chapter (SPI 101/104 – ICEE 4.000) Full – Text Access
CL12 – Rejón-Guardia, F. & Martínez-López, F.J. (2016). A review of Classics and new Internet and Social networks advertising formats. In Digital Advertising co-edited by Drs. Shelly Rodgers and Esther Thorson. Editorial Routledge, Taylor & Francis Group Type: Boock Chapter (SPI 3/96 – ICEE 1.153.000) DOI: https://doi.org/10.4324/9781315623252 Indice Google Scholar
CL11 –Martínez-López, F. J., Esteban-Millat, I., Argila, A. M., & Rejón-Guardia, F. (2016). Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 69-70). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL10 –Esteban-Millat, I., Martínez-López, F. J., Gázquez-Abad, J. C., Rejón-Guardia, F., Messeger-Artola, A., & Rodríguez-Ardura, I. (2016). Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 81-82). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL9 – Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I., & Gázquez-Abad, J. C. (2016). Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 133-134). Springer International Publishing. Type: Book Chapter(SPI 4/96 – ICEE 670.000)
CL8 –Gázquez-Abad, J. C., Martínez-López, F. J., Esteban-Millat, I., Mondéjar-Jiménez, J. A., & Rejón-Guardia, F. (2016). How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 115-116). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL7 –Martinez-Lopez, F.J., Esteban-Millat, I., Argila, A.M & Rejón-Guardia, F.(2015). Main Psychological Sequence of Responses Linked to the consumer´s Use of an e-Vendor´s Recommender. In M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Chapter nº21, Springer, DOI 10.1007/978-3-319-11815-4_21. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL6 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks. In Handbook of Strategic e-Business Management (pp. 523–564). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_22 [ Sample – Muestra ]
CL5 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors. In Handbook of Strategic e-Business Management (pp. 565–586). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL4 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer. In Handbook of Strategic e-Business Management (pp. 821–839). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL3 –Liébana-Cabanillas, F. J., Martínez-Fiestas, M., & Rejón-Guardia, F.(2013). Educational Applications of Clickers in University Teaching. In D. Griol Barres, Z. Callejas Carrión, & R. Delgado (Eds.) Technologies for Inclusive Education: Beyond Traditional Integration Approaches (pp. 285-304). Hershey, PA: Information Science Reference. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: doi:10.4018/978-1-4666-2530-3.ch014 [ Descarga muestra – Sample – Download ]
CL2 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). E-wom en redes sociales: antecedentes y consecuencias. En Estrategias de distribución y comportamiento de compra multicanal. Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de Marketing (p. 436). Cátedra fundación Ramón Areces de distribución. Type: Book Chapter (SPI 97/104 – ICEE 8000) [ Descarga – Download ]
CL1 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2012). I mproving the Effectiveness of Advertising in Internet Social Networking. In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (Vol. 2, pp. 756–785). Cruz-Cunha, M. M., Goncalves, P., Lopes, N., Goran. Type: Book Chapter (SPI 36/96 – ICEE 79000) DOI: 10.4018/978-1-61350-168-9.ch040 [ Descarga muestra – Sample – Download ]

Books

Libros | Books (Education & Marketing)
L1 – Liébana Cabanillas, F. J., Martínez Fiestas, M., Rejón-Guardia, F., & Armstrong, G. (Eds.). (2013). Introducción al marketing: selección de capítulos de Introducción al Marketing, 3a ed. de Gary Armstrong, et al (2a ed.). Madrid: Pearson Educación
L2 –Rejón-Guardia, F. (2012). Guía Didáctica – Marketing para los medios de comunicación 2012-2013. Copicentro S.L. (España). p.1-41. ISBN: 978-84-15814-14-6, http://mmcougr.wordpress.com
L3 –Rejón-Guardia, F. (2013). Guía Didáctica – Marketing para los medios de comunicación 2013-2014. Copicentro S.L. (España). p.1-43. ISBN: 978-84-15814-60-3
L4 –Rejón-Guardia, F. (2014). Guía Didáctica – Marketing para los medios de comunicación 2014-2015. Copicentro S.L. (España). p.1-48. ISBN: 978-84-16292-05-9

Other publications

Otras publicaciones (no indexadas) | Other sources (non-indexed)
OP11 – Anaya-Sánchez, R., Rejón-Guardia, F., Calderón-Fajardo, V. & Vallespín-Arán, M., (2022). Personalidad del destino turístico: efectos sobre la satisfacción, el amor y la recomendación. Boletín Empresarial – Congreso Anual AEMARK 2022 (Valencia).
OP10 – Orfila-Sintes, F., Méndez-Durón,R., Rejón-Guardia, F. & Martín-Sintes, I. (2021). Viabilitat del turisme creatiu a Menorca. Revista de Menorca 100: 173–185.
OP9 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). ** – The μbam Model.** The acceptance of microblogging in the learning process Journal of Technology and Science Education , 3(1) , 31 – 47. Type: article (SJR Q4) DOI: http://dx.doi.org/10.3926/jotse.65 Google Scholar Full Text – Open Access
OP8 – Rejón-Guardia, F. & Palma-Valenzuela (2017). A Model of the literature adoption in high education: an approach with the historical novel. International Research in Higher Education , Vol. 2, nº 1. p. 1-12. Type: article (open access) DOI: https://doi.org/10.5430/irhe.v2n1p67 . Google Scholar
OP7 –Liebana-Cabanillas, F., Martínez-Fiestas, M., Rejón-Guardia, F., & Muñoz-Leiva, F. (2012).Gender as a moderating element of customer satisfaction with electronic banking? An empirical study. The International Journal of Management Science and Information Technology (IJMSIT) , 5(5), 1–33 Type: article (open access) https://www.econstor.eu/handle/10419/97879 Google Scholar
OP6 –Liébana-Cabanillas, F.; Martínez-Fiestas, M. y Rejón Guardia, F. (2011). La orientación al mercado en el sector de servicios dentales. Revista odontológica granadina , 12(3), 22-23. ISSN: 1576-4966
OP5 –Rejón- Guardia, F. (2015). A generalization of advertising avoidance model on a social network. Type: Job Market Paper Full Text – Access
OP4 – Boletín empresarial : Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). Cómo mejorar la eficacia publicitaria en redes sociales: evasión o victoria . Boletín – Empresas. XXV Congreso Anual AEMARK (Barcelona) Septiembre 2013.
OP3 – Boletín empresarial: Rejón-Guardia, F. (2015). El Showrooming como aliado en el sector de la electrónica de consumo – Boletín – Empresas. XXVII Congreso Anual AEMARK (Pamplona) Julio 2015.
OP2 –Boletín Empresarial AEMARK 2016 : Rejón-Guardia, F. (2016). Mejora de la intención de uso de un producto anunciado en redes sociales. XXVIII Congreso anual AEMARK, (León), Julio 2016.
OP1 – Cuadros-Solas, P.J. y Rejón-Guardia, F. (2015). Proyecto de Plan de Acción Tutorial (PAT) – 6ª Edición del Curso de Tutoría y Orientación en la Educación Superior – Facultad de Ciencias Económicas y Empresariales – Universidad de Granada. [ Descarga – Donwload ]