Research

Uno de los objetivos principales de un investigador es dar a conocer su trabajo mediante la publicación en revistas indexadas en el sector en el que investiga. En esta página encontrará en orden cronológico (descendente) y en detalle, mis principales publicaciones en [revistas académicas].

Tabla de contenidos
    Mi perfil y producción en:
    Google scholar – mis citas
    ORCID (public profile)
    Documentos en Open Access en Digibug
    Perfil en Dialnet
    ResearchGate
    RepositoriUIB
    SSRN

    Published papers

    Artículos Publicados – Published
    A15 – Aguiló-Lemoine, A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability,12(19), 8173
    – Type: article (JCR 2020 – Q2 – 60/125, FI: 3.251)
    DOI: https://doi.org/10.3390/su12198173
    Google Scholar
    A14 – Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36.
    – Type: article (JCR 2020 – Q1 -14/58, Tourism, Leisure and Hospitality Management, FI: 6.586)
    DOI: https://doi.org/10.1016/j.tmp.2020.100750
    Google Scholar
    Download OA
    A13 – Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2020). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism. 21(2), 120-140.
    – Type: article (SJR – Q3 – Tourism, Leisure and Hospitality Management)
    DOI: https://doi.org/10.1080/15313220.2020.182801
    – Google Scholar
    A12 – Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptance. Tourism Analysis, 10(2-3), pp. 335-344
    – Type: article (SJR – Q2 – IF:1.12, Tourism, Leisure and Hospitality Management)
    – DOI: https://doi.org/10.3727/108354220X15758301241837
    – Google Scholar
    A11 – Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in higher education, 1-31
    – Type: article (JCR 2019– SSCI – Q1IF:2.271; SJR – Education – Q1 – IF:0.923)
    DOI: https://doi.org/10.1007/s12528-019-09206-1
    – Google Scholar
    A10 – Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2019). Tourism students’ attitudes toward statistics, Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 202- 210.
    – Type: article (JCR – SSCI – Q2 – IF: 1.97)
    – DOI: https://doi.org/10.1016/j.jhlste.2019.03.002
    – Google Scholar
    A9 – Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Hikers as cultural tourists: differences between hard and soft behaviours. Anatolia, 29(2), 267-277.
    Type: article (SJR – Q2)
    DOI: https://doi.org/10.1080/13032917.2017.1414452
    Google Scholar
    A8 –Alonso Dos Santos, M., Rejón Guardia, F. & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems . 118(6), 1287-1302.
    Type: article (JCR – Q1 – IF:2.343)
    DOI: https://doi.org/10.1108/IMDS-08-2017-0349
    Google Scholar
    A7 –Alonso-Dos-Santos, M., Rejón-Guardia, F., Campos, C. P., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research . 83, 273-279.
    Type: article (JCR – Marketing – Q1 – IF:5.35)
    DOI: https://doi.org/10.1016/j.jbusres.2017.12.053
    Google Scholar
    A6 – Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics , 24 (2), 204 – 217.
    Type: article (JCR- Tourism, Leisure and Hospitality Management (Q2)– IF: 1.47)
    DOI: https://doi.org/10.1177/1354816617749349
    Google Scholar
    Full Text – Open Access (pdf) (epub)
    A5 – Rejón-Guardia, F., & Luna-Nevarez, C (2017). «Showrooming» in consumer electronics retailing: An empirical study. Journal of Internet Commerce , 16(2), 174 – 271.
    Type: article (SJR – Q2)
    DOI: doi:10.1080/15332861.2017.1305812
    Google Scholar
    A4 –Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the Green Buying Behavior of Younger Millennials from India and the United States: A Structural Equation Modeling Approach. Journal of International Consumer Marketing , 28(1), pg. 54-72.
    Type: article (SJR – Management of Technology and Innovation – Q2, IF: 1.86)
    DOI: http:10.1080/08961530.2015.1056328
    Google Scholar
    A3 –Alonso Dos Santos, M., Calabuig Moreno, Ferran, Rejón-Guardia, F. & Pérez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology & Marketing . 33, 1091-1097.
    Type: article (JCR – Q2 – IF: 2.634)
    DOI: https://doi.org/10.1002/mar.20943
    Google Scholar
    A2 –Martínez-López, F.J., Esteban-Millat, I., Argila, A. & Rejón-Guardia, F. (2015). Consumers’ psychological outcomes linked to the use of an online store’s recommendation system. Internet Research , 25(4), 562-588.
    Type: article (JCR – Communication (Q1) – ISI – D1 – IF: 4.58)
    DOI: http://doi.org/10.1108/IntR-01-2014-0033
    Google Scholar
    A1 – Liébana-Cabanillas, F.J., Muñoz-Leiva, F., & Rejón-Guardia, F. (2013). The determinants of satisfaction with e-banking Industrial Management & Data Systems , 113(5), 750-767.
    Type: article (JCRISI – Q2 – IF: 2.343)
    DOI: https://doi.org/10.1108/02635571311324188
    Goolge Scholar

    Book Chapters

    CAPÍTULOS DE LIBROS – BOOKS CHAPTERS
    CL21 –Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism – Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. 45-66). Springer International Publishing.### Gewerbestrasse, Cham, Switzerland.
    – Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    – DOI: 10.1007/978-3-030-57288-4
    – Google Scholar
    – Download OA
    CL20 – Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global.
    Type: book chapter (SPI 36/96 – ICEE 79.000)
    DOI: 10.4018/978-1-7998-2224-0.ch012
    Google Scholar
    CL19 – Rejón-Guardia, F. (2019): «Travelbots – los chatbots aplicados a la industria turística» en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408.
    Type: book chapter (SPI 5/104 ICEE 856.000).
    Enlace: https://bit.ly/38PADtt
    Indice
    CL18 – Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino.En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters).
    Type: book chapter (SPI 3/104 – ICEE 911.000)
    DOI: doi.org/10.32029/2605-4655.00.01.2019
    Indice
    CL17 –Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: https://doi.org/10.1007/978-3-030-11160-1_2
    Google Scholar
    CL16 –Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: https://doi.org/10.1007/978-3-030-11160-1_3
    Google ScholarGoogle books
    CL15 – Rejón-Guardia, F. (2018): «MACHINE LEARNING (APRENDIZAJE AUTOMÁTICO)» en Alén, E. y Calero, F. [Dir.], Balance de la Actividad Turística Española en 2017 (Edición 2018), Parte 5, Cap. 2, pp. 377-382. Ed. Síntesis, Madrid. ISBN 978-84-9171-270-1.
    Type: Boock Chapter (SPI 5/104 ICEE 856.000)
    CL14 – Rejón-Guardia F., García-Sastre M.A., Alemany-Hormaeche M. (2018) The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak M., Kozak N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.
    Type: book chapter (SPI 4/96 – ICEE 670.000).
    DOI: https://doi.org/10.1007/978-3-319-78553-0_12
    Google Scholar
    CL13 – Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior. Anuari de l’envelliment (Anuario de envejecimiento 2017) . Illes Balears 2017. Edita la Universidad de las Islas Baleares. Pag. 151 – 172
    Type: Boock Chapter (SPI 101/104 – ICEE 4.000)
    Full – Text Access
    CL12 – Rejón-Guardia, F. & Martínez-López, F.J. (2016). A review of Classics and new Internet and Social networks advertising formats. In Digital Advertising co-edited by Drs. Shelly Rodgers and Esther Thorson. Editorial Routledge, Taylor & Francis Group
    Type: Boock Chapter (SPI 3/96 – ICEE 1.153.000)
    DOI: https://doi.org/10.4324/9781315623252
    Indice
    Google Scholar
    CL11 –Martínez-López, F. J., Esteban-Millat, I., Argila, A. M., & Rejón-Guardia, F. (2016). Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 69-70). Springer International Publishing.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    CL10 –Esteban-Millat, I., Martínez-López, F. J., Gázquez-Abad, J. C., Rejón-Guardia, F., Messeger-Artola, A., & Rodríguez-Ardura, I. (2016). Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 81-82). Springer International Publishing.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    CL9 – Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I., & Gázquez-Abad, J. C. (2016). Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 133-134). Springer International Publishing.
    Type: Book Chapter(SPI 4/96 – ICEE 670.000)
    CL8 –Gázquez-Abad, J. C., Martínez-López, F. J., Esteban-Millat, I., Mondéjar-Jiménez, J. A., & Rejón-Guardia, F. (2016). How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 115-116). Springer International Publishing.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    CL7 –Martinez-Lopez, F.J., Esteban-Millat, I., Argila, A.M & Rejón-Guardia, F.(2015). Main Psychological Sequence of Responses Linked to the consumer´s Use of an e-Vendor´s Recommender. In M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Chapter nº21, Springer, DOI 10.1007/978-3-319-11815-4_21.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    CL6 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks. In Handbook of Strategic e-Business Management (pp. 523–564). Springer Berlin Heidelberg.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: https://doi.org/10.1007/978-3-642-39747-9_22
    [ Sample – Muestra ]
    CL5 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors. In Handbook of Strategic e-Business Management (pp. 565–586). Springer Berlin Heidelberg.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: https://doi.org/10.1007/978-3-642-39747-9_34
    [ Sample – Muestra ]
    CL4 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer. In Handbook of Strategic e-Business Management (pp. 821–839). Springer Berlin Heidelberg.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: https://doi.org/10.1007/978-3-642-39747-9_34
    [ Sample – Muestra ]
    CL3 –Liébana-Cabanillas, F. J., Martínez-Fiestas, M., & Rejón-Guardia, F.(2013). Educational Applications of Clickers in University Teaching. In D. Griol Barres, Z. Callejas Carrión, & R. Delgado (Eds.) Technologies for Inclusive Education: Beyond Traditional Integration Approaches (pp. 285-304). Hershey, PA: Information Science Reference.
    Type: Book Chapter (SPI 4/96 – ICEE 670.000)
    DOI: doi:10.4018/978-1-4666-2530-3.ch014
    [ Descarga muestra – Sample – Download ]
    CL2 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). E-wom en redes sociales: antecedentes y consecuencias. En Estrategias de distribución y comportamiento de compra multicanal. Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de Marketing (p. 436). Cátedra fundación Ramón Areces de distribución.
    Type: Book Chapter (SPI 97/104 – ICEE 8000)
    [ Descarga – Download ]
    CL1 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2012). I mproving the Effectiveness of Advertising in Internet Social Networking. In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (Vol. 2, pp. 756–785). Cruz-Cunha, M. M., Goncalves, P., Lopes, N., Goran.
    Type: Book Chapter (SPI 36/96 – ICEE 79000)
    DOI: 10.4018/978-1-61350-168-9.ch040
    [ Descarga muestra – Sample – Download ]

    Books

    LIBROS | BOOKS (Education)
    L1 – Liébana Cabanillas, F. J., Martínez Fiestas, M., Rejón-Guardia, F., & Armstrong, G. (Eds.). (2013). Introducción al marketing: selección de capítulos de Introducción al Marketing, 3a ed. de Gary Armstrong, et al (2a ed.). Madrid: Pearson Educación
    L2 –Rejón-Guardia, F. (2012). Guía Didáctica – Marketing para los medios de comunicación 2012-2013. Copicentro S.L. (España). p.1-41. ISBN: 978-84-15814-14-6, http://mmcougr.wordpress.com
    L3 –Rejón-Guardia, F. (2013). Guía Didáctica – Marketing para los medios de comunicación 2013-2014. Copicentro S.L. (España). p.1-43. ISBN: 978-84-15814-60-3
    L4 –Rejón-Guardia, F. (2014). Guía Didáctica – Marketing para los medios de comunicación 2014-2015. Copicentro S.L. (España). p.1-48. ISBN: 978-84-16292-05-9

    Other publications

    OTRAS PUBLICACIONES (no indexadas) | OTHER SOURCES (non-indexed)
    OP9 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). ** – The μbam Model.** The acceptance of microblogging in the learning process Journal of Technology and Science Education , 3(1) , 31 – 47.
    Type: article (SJR Q4)
    DOI: http://dx.doi.org/10.3926/jotse.65
    Google Scholar
    Full Text – Open Access
    OP8 – Rejón-Guardia, F. & Palma-Valenzuela (2017). A Model of the literature adoption in high education: an approach with the historical novel. International Research in Higher Education , Vol. 2, nº 1. p. 1-12.
    Type: article (open access)
    DOI: https://doi.org/10.5430/irhe.v2n1p67 .
    Google Scholar
    OP7 –Liebana-Cabanillas, F., Martínez-Fiestas, M., Rejón-Guardia, F., & Muñoz-Leiva, F. (2012).Gender as a moderating element of customer satisfaction with electronic banking? An empirical study. The International Journal of Management Science and Information Technology (IJMSIT) , 5(5), 1–33
    Type: article (open access)
    https://www.econstor.eu/handle/10419/97879
    Google Scholar
    OP6 –Liébana-Cabanillas, F.; Martínez-Fiestas, M. y Rejón Guardia, F. (2011). La orientación al mercado en el sector de servicios dentales. Revista odontológica granadina , 12(3), 22-23. ISSN: 1576-4966
    OP5 –Rejón- Guardia, F. (2015). A generalization of advertising avoidance model on a social network.
    Type: Job Market Paper
    Full Text – Access
    OP4 – Boletín empresarial : Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). Cómo mejorar la eficacia publicitaria en redes sociales: evasión o victoria . Boletín – Empresas. XXV Congreso Anual AEMARK (Barcelona) Septiembre 2013.
    OP3 – Boletín empresarial: Rejón-Guardia, F. (2015). El Showrooming como aliado en el sector de la electrónica de consumo – Boletín – Empresas. XXVII Congreso Anual AEMARK (Pamplona) Julio 2015.
    OP2 –Boletín Empresarial AEMARK 2016 : Rejón-Guardia, F. (2016). Mejora de la intención de uso de un producto anunciado en redes sociales. XXVIII Congreso anual AEMARK, (León), Julio 2016.
    OP1 – Cuadros-Solas, P.J. y Rejón-Guardia, F. (2015). Proyecto de Plan de Acción Tutorial (PAT) – 6ª Edición del Curso de Tutoría y Orientación en la Educación Superior – Facultad de Ciencias Económicas y Empresariales – Universidad de Granada. [ Descarga – Donwload ]