Promotion effectiveness on-line 

  • Advertising on social networks
  • Online advertising effectiveness
  • Online Sponsorship effectiveness
  • Virtual Brand Communities

On-line consumer behaviour

  • On-line satisfaction
  • eWOM
  • Recommendation systems
  • e-commerce


  • New touristic products
  • New tools to promote tourism

Innovation in higher education 

  • New tools to expand learning (Social networks, Microblogging, Historical novels, GApps, Clickers)
  • Active Learning based on time management skills
  • Develop of teaching evaluation scales