Research

Uno de los objetivos principales de un investigador es dar a conocer su trabajo mediante la publicación en revistas indexadas en el sector en el que investiga. En esta página encontrará, en orden cronológico (descendente) y en detalle, mis principales publicaciones en revistas académicas y capítulos de libro.

Mi perfil y producción en:
– Google Scholar – mis citas – ORCID (public profile) – Perfil en Dialnet – ResearchGate – RepositoriUIB – Repositorio UMA (RIUMA) – Repositorio UGR (DIGIBUG) – SSRN – Exaly – OpenAlex

Topics

Tema principal	Subtemas frecuentes
IA y tecnologías emergentes	IA generativa alucinaciones de IA GEO realidad virtual chatbots asistentes de voz robots de servicio neuroturismo
Marketing turístico y destinos	imagen de destino intención de visita turismo deportivo overtourism turismo académico experiencias P2P comportamiento del residente
Comportamiento del consumidor	confianza valor percibido satisfacción motivaciones emociones intención de uso intención de compra recomendación
Marketing digital y retail	eWOM publicidad online redes sociales showrooming sistemas de recomendación comercio electrónico data-driven marketing
Deporte, eventos y patrocinio	patrocinio deportivo comunidades virtuales de marca engagement de fans eventos cicloturistas valor de marca intención de compra
Educación, sostenibilidad e impacto social	IA en educación superior aprendizaje digital actitudes hacia la estadística inclusión laboral sostenibilidad compra verde

Published papers

Base de Datos	Total	Q1	Q2	Q3	Q4
JCR (Clarivate SSCI/SCIE)	23	16 (6 D1*)	3	3	1
SJR / ESCI / Otros	8	2	3	3	–
Total	31	18	6	6	1

(31) Artículos publicados – Published papers
Corral-González, L., Rejón-Guardia, F., García-Mestanza, J., & Cavazos-Arroyo, J. (2026). Communicating regenerative tourism: Effects of message format and framing on attention, interpretation, and well-being expectations. Journal of Hospitality and Tourism Insights. Advance online publication. https://doi.org/10.1108/JHTI-04-2026-0539 Type: article (SJR 2024 – Q1 (31/151) CiteScore 2025 (11.2) , ABDC 2025 (B) , JCR 2025 – ESCI Q1 (21/241) – Hospitality, Leisure, Sport & Tourism, FI: 5.4)
Cruz-Morato, M. A., Dueñas-Zambrana, C., Rejón-Guardia, F., & Palma-García, M. de las O. (2026). Engaging for inclusion: Social marketing communication and disability employment in hospitality. Journal of Sustainable Tourism. 1-24. https://doi.org/10.1080/09669582.2026.2661712 Type: article (JCR 2025 Q1 (D1) 10/141 – Hospitatliy, Leisure, Sport & Tourism, FI = 8.4)
Ortíz-Bonnín, S., Rejón-Guardia, F., & Blahopoulou, J. (2025). Inteligencia Artificial en la Universidad: Un Taller para Promover el Uso Responsable de ChatGPT entre el Alumnado. Práxis Educativa, 20, 1–19. https://doi.org/10.5212/PraxEduc.v.20.25119.045 (SI: Ethics, Integrity, and Artificial Intelligence) Type: article (SJR 2024 – Q3 Social Science 482/674, CS = 0.6)
Rejón-Guardia, F., Anaya-Sánchez, R., & Molinillo, S. (2026). AI hallucinations in tourism: How errors impact consumer trust and recommendation acceptance. Journal of Consumer Behaviour, 25(2), 923-938. https://doi.org/10.1002/cb.70105 Type: article (JCR 2025 Q1 Business (47/323), FI = 7).
Rejón-Guardia, F., Palomas-Gómez, V. A., & Molinillo, S. (2026). Effects of product type on persuasion mechanisms of human and virtual influencers. International Journal of Consumer Studies, 50(1). https://doi.org/10.1111/ijcs.70169 Type: article (JCR 2025 Q1(D1) Business (19/323), FI = 9.9).
Casermeiro-Corpas, Y., Rejón-Guardia, F., & Vallespín-Arán, M. (2026). Mapping artificial intelligence in marketing: Insights through a two-decade analysis (2000–2024). Academia-Revista Latinoamericana de Administración. https://doi.org/10.1108/ARLA-03-2025-0071 Type: article (JCR 2025 Q3 Business (224/323), FI = 1.8).
Varea-Calero, A. D., Ramírez-Hurtado, J.M., Rejón-Guardia, F., & Berbel-Pineda, J.M. (2026). Football Fan Engagement: Sponsorship Brand Value and Consumer Purchase Intentions. Management Decision, 64 (1), pp. 375-403. https://doi.org/10.1108/MD-11-2023-2126 (Emerald). Type: article (JCR 2025 Q1 Business (56/323), FI =6.6).
Rejón-Guardia, F., Orfila-Síntes, F. & Pikkemaat, B. (2025). La World Wide Web y el Turismo: Los mejores Partners. En desafíos y oportunidades del sector turístico español. Papeles de Economía Española (FUNCAS), 185, 34-47. ISSN: 0210-9107. Enlace
Garau-Vadell, J.B., Orfila-Sintes, F. & Rejón-Guardia, F. (2023). Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations. Journal of Destination Marketing & Management, 27, 100745. https://doi.org/10.1016/j.jdmm.2022.100745 Type: article (SSCI JCR 2023 – Q1, 19/401 (Management) – Q1 (D1) 7/139 – Hospitatliy, Leisure, Sport & Tourism, FI = 8.9)
García y García, E., Rejón-Guardia, F., & Sánchez-Baltasar, L. B. (2025). Data-Driven Marketing Image: Implementation and Country of Operation Moderation Effects. International Journal of Retail & Distribution Management, 53(13), 136-152. https://doi.org/10.1108/IJRDM-11-2024-0641 (Emerald). Type: article (JCR 2025, Q1 Management (99/426), FI = 5.3).
García-y-García, E., Rejón-Guardia, F., & Sánchez-Baltasar, L. B. (2025). Data-driven marketing image: scale development and validation. Revista Brasileira de Gestão de Negócios, 27(2), e20240132. https://doi.org/10.7819/rbgn.v27i02.4294 Type: article (SSCI JCR 2024 Q4 Business (261/323) FI =1.1, Scopus 2024 – Q3 Business and International Management (290/446).
Varea-Calero, A. D., Rejón-Guardia, F., Ramírez-Hurtado, J.M., & Berbel-Pineda, J.M. (2025). Impact and Development of Sport Sponsorship: A Three-Decade Bibliometric Analysis (1993-2024). Sport, Business, Management: an International Journal. https://doi.org/10.1108/SBM-09-2024-0134(Emerald). Type: article (ESCI JCR 2025 Q3 Hospitality, Leisure, Sport & Tourism (72/140) FI =4.1, Scopus 2024 Q3 Business and International Management (176/443).
Anaya-Sánchez, R., Rejón-Guardia, F., & Molinillo, S. (2024). Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness. International Journal of Contemporary Hospitality Management, 36(11), 3607-3627. https://doi.org/10.1108/IJCHM-09-2023-1488 Type: article (JCR 2024 Q1 (D1), 4/139, Hospitatliy, Leisure, Sport & Tourism, FI= 9; D1, 19/420, Management)
Calderón-Fajardo, V., Anaya-Sánchez, R., Rejón-Guardia, F., & Molinillo, S. (2024). Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals. Tourism & Management Studies, 20(3), 53-78. https://doi.org/10.18089/tms.20240305 Type: article (ESCI JCR 2024 – Q2 52/139) (SJR 2024 – Q1 Cultural Studies – Q2, 60/189, Business, Management and Accounting, CiteScore= 3.7, SJR=0.487)
Rejón-Guardia, F. (2024). The influence of Aesthetics and Emotions on Reuse Intention and Compulsive Behaviour in Food delivery Usage. British Food Journal, 126(13), 353-377. https://doi.org/10.1108/BFJ-03-2024-0222 (Emerald). Type: article (SCIE JCR 2024 – Q1 (5/43 – Agricultural Economics & Policy) – Q2 (52/181 – Food Science & Technology, FI= 4.2)
Estudillo-Gil, B., Forteza-Oliver, F.J., Carretero-Gómez, J.M. & Rejón-Guardia, F., (2024). The Role of Organizational Factors in Promoting Workers’ Health in the Construction Sector: A Comprehensive Analysis. Journal of Safety Research, 88, 41-55. https://doi.org/10.1016/j.jsr.2023.10.007 Type: article (SSCI JCR 2024 – (Q1 (D1), 10/271 – Social Sciences, Interdisciplinary, 5/24 – Ergonomics, FI= 4.4)
Molinillo, S., Rejón-Guardia, F., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2023). Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience.Psychology & Marketing, 40, 2272-2290. https://doi.org/10.1002/mar.21887 Type: article (SSCI JCR 2023 – Q1, 11/83 – Psychology, Applied, FI= 8.9)
Rejón-Guardia, F., Rialp-Criado, J. & García-Sastre, M.A. (2023). The role of motivations and satisfaction in repeat participation in cycling tourism events. Journal of Outdoor Recreation and Tourism, 43, 100664. https://doi.org/10.1016/j.jort.2023.100664 Type: article (SSCI JCR 2023 – Q1, 29/139 – Hospitality, Leisure, Sport & Tourism FI = 3.6)
Rejón-Guardia, F., García-Sastre, M.A. & Alemany-Hormaeche, M. (2018). Motivation-Based behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics, 24 (2), 204 – 217. Type: article (JCR – ECONOMICS (Q3)– IF: 1.098) DOI: https://doi.org/10.1177/1354816617749349 Google Scholar Full Text – Open Access (pdf) (epub)
Molinillo, S., Rejón-Guardia, F., & Anaya-Sánchez, R. (2023). Exploring the antecedents of customers’ willingness to use service robots in restaurants. Service Business, 17, 167-193. https://doi.org/10.1007/s11628-022-00509-5 Type: article (SSCI JCR 2023 – Q2, 79/302 – Business, FI= 4.4)
Aguiló-Lemoine, A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability,12(19), 8173 https://doi.org/10.3390/su12198173 Type: article (JCR 2020 – Q2 – 60/125, FI5: 3.251) Google Scholar
Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36, 100750. https://doi.org/10.1016/j.tmp.2020.100750 Type: article (JCR 2020 – Q1 -14/58, Tourism, Leisure and Hospitality Management, FI: 6.586) Google Scholar Download OA
Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2020). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in Higher Education, 32, 203-233. https://doi.org/10.1007/s12528-019-09206-1 – Type: article (JCR 2019– SSCI – Q1 – IF:2.271; SJR – Education – Q1 – IF:0.923) – Google Scholar
Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2019). Tourism students’ attitudes toward statistics, Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 202- 210. – Type: article (JCR – SSCI – Q3 – IF: 1.439) – DOI: https://doi.org/10.1016/j.jhlste.2019.03.002 – Google Scholar
Alonso Dos Santos, M., Calabuig Moreno, Ferran, Rejón-Guardia, F. & Pérez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology & Marketing. 33, 1091-1097. Type: article (JCR 2016 – Q2 (59/121) – IF5: 2.634) DOI: https://doi.org/10.1002/mar.20943 Google Scholar
Alonso-Dos-Santos, M., Rejón-Guardia, F., Campos, C. P., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research,83, 273-279. Type: article (JCR2018 – Business – Q1(30/147) – IF5:4.747) DOI: https://doi.org/10.1016/j.jbusres.2017.12.053 Google Scholar
Alonso Dos Santos, M., Rejón Guardia, F. & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems. 118(6), 1287-1302. Type: article (JCR 2018– Computer Science, Interdisciplinary applications (22/106) Q1 – IF5:3.418) DOI: https://doi.org/10.1108/IMDS-08-2017-0349 Google Scholar
Martínez-López, F.J., Esteban-Millat, I., Argila, A. & Rejón-Guardia, F. (2015). Consumers’ psychological outcomes linked to the use of an online store’s recommendation system. Internet Research, 25(4), 562-588. Type: article (JCR – (Q1) – D1 Communication– IF: 4.58) DOI: http://doi.org/10.1108/IntR-01-2014-0033 Google Scholar
Cladera, M., Rejón-Guardia, F., Vich-i-Martorell, G.A., & Juaneda, N. (2020). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism. 21(2), 120-140. – Type: article (SJR – Q3 – Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.1080/15313220.2020.182801 – Google Scholar
Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptance. Tourism Analysis, 10(2-3), pp. 335-344 – Type: article (SJR – Q2 – IF:1.12, Tourism, Leisure and Hospitality Management) – DOI: https://doi.org/10.3727/108354220X15758301241837 – Google Scholar
Rejón-Guardia, F., & Luna-Nevarez, C (2017). «Showrooming» in consumer electronics retailing: An empirical study. Journal of Internet Commerce, 16(2), 174 – 271. Type: article (SJR – Q2) DOI: doi:10.1080/15332861.2017.1305812 Google Scholar
Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the Green Buying Behavior of Younger Millennials from India and the United States: A Structural Equation Modeling Approach. Journal of International Consumer Marketing , 28(1), pg. 54-72. Type: article (SJR – Management of Technology and Innovation – Q2, IF: 1.86) DOI: http:10.1080/08961530.2015.1056328 Google Scholar

Book Chapters

Nivel de Impacto	Cantidad	Editoriales Principales
Excelencia (Q1 / Top SPI)	18	Springer, Routledge, Thomson Reuters (Aranzadi), Síntesis.
Nivel Alto/Medio (Q2-Q4)	9 (Q2 = 2, Q4 = 2)	IGI Global, Cátedra F. Ramón Areces, UIB.
Total	28

Capítulos de libros – Book Chapters
CL28 – Calderón Fajardo, V.; Anaya Sánchez, R.; Rejón Guardia, F.; y Molinillo, S. (2025). “Neuroturismo: revolucionando el marketing de destinos turísticos”. En C. Orús Sanclemente y N. Rubio Benito (coords.), UniBusiness AEMARK: Transferencia de Marketing Universidad-Empresa, Vol. 2, pp. 37-44. Madrid: ESIC Editorial. Type: book Chapter (SPI – 15/99 – ICEE general – 192) ISBN: 978-84-1192-209-8
CL27 – Rejón-Guardia, F., Molinillo, S. & Anaya Sánchez, R. (2025). Generative Engine Optimization: How Search Engines Integrate AI-Generated Content into Conventional Queries. En R. Ladhari (Ed.), Encyclopedia of Artificial Intelligence in Marketing (e‑book, pp. 1-8). Springer Cham. [Enlace] https://doi.org/10.1007/978-3-031-75316-9 Type: book Chapter (SPI – 1/32 – ICEE – 380) – Editoriales extranjeras Economía ISBN:978-3-031-75316-9
CL26 – García-y-García, E., Rejón-Guardia, F., & Sánchez-Baltasar, L. B. (2024). A Systematic Literature Review and Research Agenda of Data-Driven Marketing. Contemporary Trends in Innovative Marketing Strategies, 36-70. doi: 10.4018/979-8-3693-1231-5.ch002 (IGI Global). Type: book chapter (SPI 27/76 – ICEE 90). ISBN: 979-83-6931-231-5
CL25 – Rejón-Guardia, F., & Vich-i-Martorell, G.A.(2023). El valor de la cocreación para la intención de uso de chatbots: una experiencia de implementación en educación superior. Fernández-Ferrer, M. (ed.) (2023). Chatbots en educación. Tendencias actuales y desafíos futuros. Barcelona: LMI. (Colección Transmedia XXI). Descarga
CL24 – Rejón-Guardia, F., Garau-Vadell, J.B. & Vich-i-Martorell, G.A. (2022). Validación de un modelo predictivo de aceptación de chatbots en educación superior. In A. Guillén-Riquelme (Ed.), International Handbook of Innovation and Assessment of the Quality of Higher Education and Research (1st ed. Vol. 1), Thomson Reuters. https://proview.thomsonreuters.com/launchapp/title/aranz/monografias/255257606/v1/document/x105_Capitulo104.xhtml/ Type: book chapter (SPI 3/104 – ICEE 911.000) ISBN: 978-84-1390-873-1
CL23 – Perea Ruíz, V. M., Anaya Sánchez, R., Rejón-Guardia, F., & Aguilar Illescas, R. (2021). Estudio de la confianza en Airbnb y sus efectos sobre el apego y la posesión psicológica: El caso español. En Innovación y estrategias en el comercio y en los servicios en general: De lo físico a lo digital (pp. 283-302). Cátedra de la Fundación Ramón Areces de Distribución Comercial. https://www.catedrafundacionarecesdcuniovi.es/ (SPI Q4 – posición 97/104 – ICEE 8000). Type: Book Chapter (SPI Q4) – Download OA
CL22 – Rejón-Guardia, F. (2021). Recuperar el control de nuestro tiempo para reducir el stress. En A. Fernández-Coca (Ed.), Selfie. Autoretratos de experiencias docentes universitarias (pp. 88-95). Edicions UIB. – Type: Book Chapter (SPI 271) – https://edicions.uib.cat
CL21 –Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism – Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. 45-66). Springer International Publishing. Gewerbestrasse, Cham, Switzerland. – Type: Book Chapter (SPI 4/96 – ICEE 670.000) – DOI: 10.1007/978-3-030-57288-4 – Download OA
CL20 – Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global. Type: book chapter (SPI 36/96 – ICEE 79.000) DOI: 10.4018/978-1-7998-2224-0.ch012 Google Scholar
CL19 – Rejón-Guardia, F. (2019): «Travelbots – los chatbots aplicados a la industria turística» en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408. Type: book chapter (SPI 5/104 ICEE 856.000). Enlace: https://bit.ly/38PADtt Indice
CL18 – Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino.En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters). Type: book chapter (SPI 3/104 – ICEE 911.000) DOI: doi.org/10.32029/2605-4655.00.01.2019 Indice
CL17 –Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_2 Google Scholar
CL16 –Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-030-11160-1_3 Google Scholar – Google books
CL15 – Rejón-Guardia, F. (2018): «MACHINE LEARNING (APRENDIZAJE AUTOMÁTICO)» en Alén, E. y Calero, F. [Dir.], Balance de la Actividad Turística Española en 2017 (Edición 2018), Parte 5, Cap. 2, pp. 377-382. Ed. Síntesis, Madrid. ISBN 978-84-9171-270-1. Type: Boock Chapter (SPI 5/104 ICEE 856.000)
CL14 – Rejón-Guardia F., García-Sastre M.A., Alemany-Hormaeche M. (2018) The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak M., Kozak N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. Type: book chapter (SPI 4/96 – ICEE 670.000). DOI: https://doi.org/10.1007/978-3-319-78553-0_12 Google Scholar
CL13 – Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior. Anuari de l’envelliment (Anuario de envejecimiento 2017) . Illes Balears 2017. Edita la Universidad de las Islas Baleares. Pag. 151 – 172 Type: Boock Chapter (SPI 101/104 – ICEE 4.000) Full – Text Access
CL12 – Rejón-Guardia, F. & Martínez-López, F.J. (2016). A review of Classics and new Internet and Social networks advertising formats. In Digital Advertising co-edited by Drs. Shelly Rodgers and Esther Thorson. Editorial Routledge, Taylor & Francis Group Type: Boock Chapter (SPI 3/96 – ICEE 1.153.000) DOI: https://doi.org/10.4324/9781315623252 Indice Google Scholar
CL11 –Martínez-López, F. J., Esteban-Millat, I., Argila, A. M., & Rejón-Guardia, F. (2016). Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 69-70). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL10 –Esteban-Millat, I., Martínez-López, F. J., Gázquez-Abad, J. C., Rejón-Guardia, F., Messeger-Artola, A., & Rodríguez-Ardura, I. (2016). Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 81-82). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL9 – Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I., & Gázquez-Abad, J. C. (2016). Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats.In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 133-134). Springer International Publishing. Type: Book Chapter(SPI 4/96 – ICEE 670.000)
CL8 –Gázquez-Abad, J. C., Martínez-López, F. J., Esteban-Millat, I., Mondéjar-Jiménez, J. A., & Rejón-Guardia, F. (2016). How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 115-116). Springer International Publishing. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL7 –Martinez-Lopez, F.J., Esteban-Millat, I., Argila, A.M & Rejón-Guardia, F.(2015). Main Psychological Sequence of Responses Linked to the consumer´s Use of an e-Vendor´s Recommender. In M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Chapter nº21, Springer, DOI 10.1007/978-3-319-11815-4_21. Type: Book Chapter (SPI 4/96 – ICEE 670.000)
CL6 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks. In Handbook of Strategic e-Business Management (pp. 523–564). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_22 [ Sample – Muestra ]
CL5 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors. In Handbook of Strategic e-Business Management (pp. 565–586). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL4 – Rejón-Guardia, F., & Martínez-López, F. J. (2014). The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer. In Handbook of Strategic e-Business Management (pp. 821–839). Springer Berlin Heidelberg. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: https://doi.org/10.1007/978-3-642-39747-9_34 [ Sample – Muestra ]
CL3 –Liébana-Cabanillas, F. J., Martínez-Fiestas, M., & Rejón-Guardia, F.(2013). Educational Applications of Clickers in University Teaching. In D. Griol Barres, Z. Callejas Carrión, & R. Delgado (Eds.) Technologies for Inclusive Education: Beyond Traditional Integration Approaches (pp. 285-304). Hershey, PA: Information Science Reference. Type: Book Chapter (SPI 4/96 – ICEE 670.000) DOI: doi:10.4018/978-1-4666-2530-3.ch014 [ Descarga muestra – Sample – Download ]
CL2 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). E-wom en redes sociales: antecedentes y consecuencias. En Estrategias de distribución y comportamiento de compra multicanal. Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de Marketing (p. 436). Cátedra fundación Ramón Areces de distribución. Type: Book Chapter (SPI 97/104 – ICEE 8000) [ Descarga – Download ]
CL1 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2012). Improving the Effectiveness of Advertising in Internet Social Networking. In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (Vol. 2, pp. 756–785). Cruz-Cunha, M. M., Goncalves, P., Lopes, N., Goran. Type: Book Chapter (SPI 36/96 – ICEE 79000) DOI: 10.4018/978-1-61350-168-9.ch040 [ Descarga muestra – Sample – Download ]

Books

Libros | Books (Education & Marketing)
L1 – Liébana Cabanillas, F. J., Martínez Fiestas, M., Rejón-Guardia, F., & Armstrong, G. (Eds.). (2013). Introducción al marketing: selección de capítulos de Introducción al Marketing, 3a ed. de Gary Armstrong, et al (2a ed.). Madrid: Pearson Educación
L2 –Rejón-Guardia, F. (2012). Guía Didáctica – Marketing para los medios de comunicación 2012-2013. Copicentro S.L. (España). p.1-41. ISBN: 978-84-15814-14-6, http://mmcougr.wordpress.com
L3 –Rejón-Guardia, F. (2013). Guía Didáctica – Marketing para los medios de comunicación 2013-2014. Copicentro S.L. (España). p.1-43. ISBN: 978-84-15814-60-3
L4 –Rejón-Guardia, F. (2014). Guía Didáctica – Marketing para los medios de comunicación 2014-2015. Copicentro S.L. (España). p.1-48. ISBN: 978-84-16292-05-9

Other publications

Otras publicaciones (no indexadas) | Other sources (non-indexed)
OP11 – Anaya-Sánchez, R., Rejón-Guardia, F., Calderón-Fajardo, V. & Vallespín-Arán, M., (2022). Personalidad del destino turístico: efectos sobre la satisfacción, el amor y la recomendación. Boletín Empresarial – Congreso Anual AEMARK 2022 (Valencia).
OP10 – Orfila-Sintes, F., Méndez-Durón,R., Rejón-Guardia, F. & Martín-Sintes, I. (2021). Viabilitat del turisme creatiu a Menorca. Revista de Menorca 100: 173–185.
OP9 – Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). – The μbam Model. The acceptance of microblogging in the learning process. Journal of Technology and Science Education , 3(1) , 31 – 47. Type: article (SJR Q4) DOI: http://dx.doi.org/10.3926/jotse.65 Google Scholar Full Text – Open Access
OP8 – Rejón-Guardia, F. & Palma-Valenzuela (2017). A Model of the literature adoption in high education: an approach with the historical novel. International Research in Higher Education , Vol. 2, nº 1. p. 1-12. Type: article (open access) DOI: https://doi.org/10.5430/irhe.v2n1p67 . Google Scholar
OP7 –Liebana-Cabanillas, F., Martínez-Fiestas, M., Rejón-Guardia, F., & Muñoz-Leiva, F. (2012).Gender as a moderating element of customer satisfaction with electronic banking? An empirical study. The International Journal of Management Science and Information Technology (IJMSIT) , 5(5), 1–33 Type: article (open access) https://www.econstor.eu/handle/10419/97879 Google Scholar
OP6 –Liébana-Cabanillas, F.; Martínez-Fiestas, M. y Rejón Guardia, F. (2011). La orientación al mercado en el sector de servicios dentales. Revista odontológica granadina , 12(3), 22-23. ISSN: 1576-4966
OP5 –Rejón- Guardia, F. (2015). A generalization of advertising avoidance model on a social network. Type: Job Market Paper Full Text – Access
OP4 – Boletín empresarial : Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). Cómo mejorar la eficacia publicitaria en redes sociales: evasión o victoria . Boletín – Empresas. XXV Congreso Anual AEMARK (Barcelona) Septiembre 2013.
OP3 – Boletín empresarial: Rejón-Guardia, F. (2015). El Showrooming como aliado en el sector de la electrónica de consumo – Boletín – Empresas. XXVII Congreso Anual AEMARK (Pamplona) Julio 2015.
OP2 –Boletín Empresarial AEMARK 2016 : Rejón-Guardia, F. (2016). Mejora de la intención de uso de un producto anunciado en redes sociales. XXVIII Congreso anual AEMARK, (León), Julio 2016.
OP1 – Cuadros-Solas, P.J. y Rejón-Guardia, F. (2015). Proyecto de Plan de Acción Tutorial (PAT) – 6ª Edición del Curso de Tutoría y Orientación en la Educación Superior – Facultad de Ciencias Económicas y Empresariales – Universidad de Granada. [ Descarga – Donwload ]