Uno de los objetivos principales de un investigador es dar a conocer su trabajo mediante la publicación en revistas indexadas en el sector en el que investiga. En esta página encontrará en orden cronológico (descendente) y en detalle, mis principales publicaciones en revistas académicas

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Artículos Publicados - Published 

  • A15 - Aguiló-Lemoine,A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability, 12(19), 8173

- Type: article (JCR -  Q2 -53/123, FI: 2.576)

- DOI: https://doi.org/10.3390/su12198173

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  • A14 - Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36.

- Type: article (JCR - Tourism, Leisure and Hospitality Management - Q1 -16/56, FI: 3.648)

- DOI:  https://doi.org/10.1016/j.tmp.2020.100750

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Download OA

  • A13 - Cladera, M., Rejón-Guardia, F.,Vich-i-Martorell, G.A., & Juaneda, N. (in press). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism.

- Type: article (SJR - Tourism, Leisure and Hospitality Management - Q3)

- DOI: https://doi.org/10.1080/15313220.2020.182801

- Google Scholar

  • A12 - Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptanceTourism Analysis, 10(2-3), pp. 335-344

Type: article (SJR -Tourism, Leisure and Hospitality Management - Q3 - IF:1.12)

DOI: https://doi.org/10.3727/108354220X15758301241837

Google Scholar

  • A11 - Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in higher education, 1-31

Type: article (JCR - SSCI - Q2 - IF:2.46; SJR - Education - Q1 - IF:0.923)

DOI: https://doi.org/10.1007/s12528-019-09206-1

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Type: article (JCR - SSCI - Q2 - IF: 1.97)

DOI: https://doi.org/10.1016/j.jhlste.2019.03.002

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  • A9 - Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Hikers as cultural tourists: differences between hard and soft behaviours. Anatolia,  29(2), 267-277.

Type: article (SJR - Q2)

DOI: https://doi.org/10.1080/13032917.2017.1414452

Google Scholar

  • A8 - Alonso Dos Santos, M., Rejón Guardia, F. & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems. 118(6), 1287-1302.

Type: article (JCR -  Q1 - IF:2.343)

DOI: https://doi.org/10.1108/IMDS-08-2017-0349

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  • A7 - Alonso-Dos-Santos, M., Rejón-Guardia, F., Campos, C. P., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research. 83, 273-279.

Type: article (JCR - Marketing - Q1 - IF:5.35)

DOI: https://doi.org/10.1016/j.jbusres.2017.12.053

Google Scholar

  • A6 - Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic IslandsTourism Economics24 (2), 204 - 217. 

Type: article (JCR- Tourism, Leisure and Hospitality Management (Q2) - IF: 1.47)

DOI: https://doi.org/10.1177/1354816617749349

Google Scholar

Full Text - Open Access (pdf) (epub)

  • A5 - Rejón-Guardia, F., & Luna-Nevarez, C (2017). "Showrooming" in consumer electronics retailing: An empirical study. Journal of Internet Commerce, 16(2), 174 - 271.

Type: article (SJR - Q2)

DOI: doi:10.1080/15332861.2017.1305812

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  • A4 - Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the Green Buying Behavior of Younger Millennials from India and the United States: A Structural Equation Modeling Approach. Journal of International Consumer Marketing, 28(1), pg. 54-72.

Type: article (SJR - Management of Technology and Innovation - Q2, IF: 1.86)

DOI: http:10.1080/08961530.2015.1056328 

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  • A3 - Alonso Dos Santos, M., Calabuig Moreno, Ferran, Rejón-Guardia, F. & Pérez Campos, C. (2016). Influence of the virtual brand community in sports sponsorshipPsychology & Marketing. 33, 1091-1097.

Type: article (JCR - Q2  - IF: 2.634)

DOI: https://doi.org/10.1002/mar.20943

Google Scholar

  • A2 - Martínez-López, F.J., Esteban-Millat, I., Argila, A. & Rejón-Guardia, F. (2015). Consumers’ psychological outcomes linked to the use of an online store’s recommendation system. Internet Research, 25(4), 562-588.

Type: article (JCR - Communication (Q1) - ISI - D1 - IF: 4.58)

DOI: http://doi.org/10.1108/IntR-01-2014-0033

Google Scholar

Type: article (JCR - ISI  - Q2  - IF: 2.343)

DOI: https://doi.org/10.1108/02635571311324188

Goolge Scholar 

CAPÍTULOS DE LIBROS - BOOKS CHAPTERS 

  • CL21 - Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism - Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. XXX). Springer International Publishing.

- Type: Book Chapter (SPI 4/96 - ICEE 670.000)

- DOI: 10.1007/978-3-030-57288-4

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  • CL20 - Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global.

Type: book chapter (SPI 36/96 - ICEE 79.000)

DOI:10.4018/978-1-7998-2224-0.ch012 

Google Scholar

  • CL19 - Rejón-Guardia, F. (2019): "Travelbots - los chatbots aplicados a la industria turística" en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408.

Type: book chapter (SPI 5/104 ICEE 856.000).

Enlace: https://bit.ly/38PADtt 

Indice

  • CL18 - Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino. En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters).

Type: book chapter (SPI 3/104 - ICEE 911.000)

DOI: doi.org/10.32029/2605-4655.00.01.2019

Indice

  • CL17 - Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: https://doi.org/10.1007/978-3-030-11160-1_2

Google Scholar

  • CL16 - Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: https://doi.org/10.1007/978-3-030-11160-1_3

Google Scholar - Google books

  • CL15 - Rejón-Guardia, F. (2018): "MACHINE LEARNING (APRENDIZAJE AUTOMÁTICO)" en Alén, E. y Calero, F. [Dir.], Balance de la Actividad Turística Española en 2017 (Edición 2018), Parte 5, Cap. 2, pp. 377-382. Ed. Síntesis, Madrid. ISBN 978-84-9171-270-1.

Type: Boock Chapter (SPI 5/104 ICEE 856.000)

  • CL14 - Rejón-Guardia F., García-Sastre M.A., Alemany-Hormaeche M. (2018) The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak M., Kozak N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham.

Type: book chapter (SPI 4/96 - ICEE 670.000).

DOI: https://doi.org/10.1007/978-3-319-78553-0_12

Google Scholar

  • CL13 - Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior. Anuari de l'envelliment (Anuario de envejecimiento 2017) . Illes Balears 2017. Edita la Universidad de las Islas Baleares. Pag. 151 - 172

Type: Boock Chapter (SPI 101/104 - ICEE 4.000)

Full - Text Access

  • CL12 - Rejón-Guardia, F. & Martínez-López, F.J. (2016). A review of Classics and new Internet and Social networks advertising formats. In Digital Advertising co-edited by Drs. Shelly Rodgers and Esther Thorson. Editorial Routledge, Taylor & Francis Group

Type: Boock Chapter (SPI 3/96 - ICEE 1.153.000)

DOI: https://doi.org/10.4324/9781315623252

Indice

Google Scholar 

  • CL11 - Martínez-López, F. J., Esteban-Millat, I., Argila, A. M., & Rejón-Guardia, F. (2016). Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 69-70). Springer International Publishing.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

  • CL10 - Esteban-Millat, I., Martínez-López, F. J., Gázquez-Abad, J. C., Rejón-Guardia, F., Messeger-Artola, A., & Rodríguez-Ardura, I. (2016). Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 81-82). Springer International Publishing.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

  • CL9 - Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I., & Gázquez-Abad, J. C. (2016). Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 133-134). Springer International Publishing.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

  • CL8 - Gázquez-Abad, J. C., Martínez-López, F. J., Esteban-Millat, I., Mondéjar-Jiménez, J. A., & Rejón-Guardia, F. (2016). How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 115-116). Springer International Publishing.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

  • CL7 - Martinez-Lopez, F.J., Esteban-Millat, I., Argila, A.M & Rejón-Guardia, F. (2015). Main Psychological Sequence of Responses Linked to the consumer´s Use of an e-Vendor´s Recommender. In M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Chapter nº21, Springer, DOI 10.1007/978-3-319-11815-4_21.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

  • CL6 - Rejón-Guardia, F., & Martínez-López, F. J. (2014). An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks. In Handbook of Strategic e-Business Management (pp. 523–564). Springer Berlin Heidelberg.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: https://doi.org/10.1007/978-3-642-39747-9_22

[Sample - Muestra]

  • CL5 - Rejón-Guardia, F., & Martínez-López, F. J. (2014). Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors. In Handbook of Strategic e-Business Management (pp. 565–586). Springer Berlin Heidelberg.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: https://doi.org/10.1007/978-3-642-39747-9_34

[Sample - Muestra]

  • CL4 - Rejón-Guardia, F., & Martínez-López, F. J. (2014). The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer. In Handbook of Strategic e-Business Management (pp. 821–839). Springer Berlin Heidelberg.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: https://doi.org/10.1007/978-3-642-39747-9_34

[Sample - Muestra]

  • CL3 - Liébana-Cabanillas, F. J., Martínez-Fiestas, M., & Rejón-Guardia, F. (2013). Educational Applications of Clickers in University Teaching. In D. Griol Barres, Z. Callejas Carrión, & R. Delgado (Eds.) Technologies for Inclusive Education: Beyond Traditional Integration Approaches (pp. 285-304). Hershey, PA: Information Science Reference.

Type: Book Chapter (SPI 4/96 - ICEE 670.000)

DOI: doi:10.4018/978-1-4666-2530-3.ch014

[Descarga muestra - Sample - Download]

  • CL2 - Rejón-Guardia, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2013). E-wom en redes sociales: antecedentes y consecuencias. En Estrategias de distribución y comportamiento de compra multicanal. Tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de Marketing (p. 436). Cátedra fundación Ramón Areces de distribución.

Type: Book Chapter (SPI 97/104 - ICEE 8000)

[Descarga - Download]

Type: Book Chapter (SPI 36/96 - ICEE 79000)

DOI: 10.4018/978-1-61350-168-9.ch040

[Descarga muestra - Sample - Download]

LIBROS | BOOKS (Education) 

  • L1 - Liébana Cabanillas, F. J., Martínez Fiestas, M., Rejón-Guardia, F., & Armstrong, G. (Eds.). (2013). Introducción al marketing: selección de capítulos de Introducción al Marketing, 3a ed. de Gary Armstrong, et al (2a ed.). Madrid: Pearson Educación
  • L2 - Rejón-Guardia, F. (2012). Guía Didáctica – Marketing para los medios de comunicación 2012-2013. Copicentro S.L. (España). p.1-41. ISBN: 978-84-15814-14-6, http://mmcougr.wordpress.com
  • L3 - Rejón-Guardia, F. (2013). Guía Didáctica – Marketing para los medios de comunicación 2013-2014. Copicentro S.L. (España). p.1-43. ISBN: 978-84-15814-60-3
  • L4 - Rejón-Guardia, F. (2014). Guía Didáctica – Marketing para los medios de comunicación 2014-2015. Copicentro S.L. (España). p.1-48. ISBN: 978-84-16292-05-9 

OTROS PUBLICACIONES (no indexadas) | OTHER SOURCES (non-indexed)

Type: article (SJR Q4)

DOI: http://dx.doi.org/10.3926/jotse.65

Google Scholar

Full Text - Open Access

  • OP8 - Rejón-Guardia, F. & Palma-Valenzuela (2017). A Model of the literature adoption in high education: an approach with the historical novel. International Research in Higher Education, Vol. 2, nº 1. p. 1-12.

Type: article (open access)

DOI: https://doi.org/10.5430/irhe.v2n1p67.

Google Scholar 

Type: article (open access)

https://www.econstor.eu/handle/10419/97879

Google Scholar

  • OP6 - Liébana-Cabanillas, F.; Martínez-Fiestas, M. y Rejón Guardia, F. (2011). La orientación al mercado en el sector de servicios dentales. Revista odontológica granadina, 12(3), 22-23.  ISSN: 1576-4966
  • OP5 -  Rejón- Guardia, F. (2015). A generalization of advertising avoidance model on a social network. 

Type: Job Market Paper

Full Text - Access